Product

A web-based app for consumers to follow the journey of their favourite coffee. 

Contribution

Empowered 5 designers to create an interactive traceability map and improve it based on iterative usability tests, to redesign the website aggregating traced products and to implement user research-driven adaptations for the European, US, Canada and Japanese markets. 

Impact

Continuous improvements on the consumer app helped our client UCC Coffee get two supply chain awards and Atlantic Grupa sell 5% more than the budgeted quantity within 9 months from launch.