Product

A gamified experience to share coffee knowledge and encourage repeat visits. 

Contribution

Managed a complex design project with multiple stakeholders (C-level executives investors, Japanese agency and 3 designers) involving to research, ideate, implement, test and improve three new solutions including a trivia game to attract and retain a Japanese consumer base. 

Impact

Trivia created excitement and momentum which, along with other features launched and great teamwork enabled us gain a first Japanese partner quickly, Philocoffea. I also received great internal feedback:

“Marion successfully led the team through the TMF Japan launch, which was by no means an easy task given the high expectations, visibility & stakeholder complexity.” Direct manager